SATURDAY AM 4TH UPDATE It s already crowded at the pre Fourth Of July domestic box office which will need to expand in time to accommodate so many movies playing during the holiday. Already total filmgoing this weekend looks like another huge $210M 3% from last year (when Ted opened). On Friday the order of finish changed hour by hour. Pixar/Disney s huge hit from a week ago Monsters University is still a strong 1 as families crave toons. But the real story is this weekend s newcomers Twentieth Century Fox s The Heat debuted a big 2 as fan favorite Melissa McCarthy again sets off fireworks with audiences. But Sony Pictures White House Down really disappointed in 4 opening a third less than Hollywood expected and ensuring its high cost will make it impossible to earn out. But the studio is still hoping for a 4x holiday aided multiple. Both pics received A CinemaScores from audiences to help word of mouth. Neither Thursday late show/Friday midnight grosses were significant. Top Ten refined numbers for Friday. Fuller analysis later
1. Monsters University 3D (Pixar/Disney) Week 2 Runs 4 004 G Friday $14.2M ( 51%) Weekend $47.0M Cume $171.8M
Great weekend hold. Should easily stay in 1 after the Saturday kiddie bump. But window for family fare will need to expand once Universal s sequel Despicable Me 2 hits marketplace wide on July 3rd.
2. The Heat (Fox) NEW Runs 3 181 R Friday $13.6M Weekend $39.0M
Can t help praising how the women brought the heat for this $41M budget buddy comedy. Chalk up another strong box office performance for Melissa McCarthy and Sandra Bullock who began with $1M from Thursday s 10 PM shows and Friday s midnights. Should end 2 for the weekend behind Pixar s family fare. Fandango reported that the estrogen buddy comedy was the 1 ticketseller among new releases selling 50% more advance tickets than at the same time for director Paul Feig s previous hit Bridesmaids. Interesting that a Fandango survey also showed 88% of ticketbuyers said they wanted more female oriented laughers.
3. World War Z 3D (Paramount) Week 2 Runs 3 607 PG13 Friday $9.0M ( 64%) Weekend $30.1M Cume $124.0M
After last week s surprise success new audiences will check it out. Expect a decent 55% weekend hold.
4. White House Down (Sony) NEW Runs 3 222 Friday $8.8M Weekend $23.0M
The Channing Tatum/Jamie Foxx actioner gained as the night goes on and went from 4 to 3 and then back down to 3 again. At least the actors did their job and opened the film above $20M even if they were bullied by the broads. Unfortunately earlier release Olympus Has Fallen had a similar plot. Sony admits White House Down is in a tough slot now after WWZ opened so surprisingly strong last weekend and Lone Ranger about to release. Pic did $1.35M in Thursday late shows/Friday midnights. Studio claims budget was $150M which is expensive. ( If you see the movie you will see the money on the screen. And compared to other summer fare and budgets it very reasonable given the film a Sony exec tells me.) No way this pic earns out and could even be big loss depending on how it does overseas. Opens day and date in about two dozen small countries this weekend (ie Aruba Ethiopia Kenya Iraq). The first major international territory will not open until mid July.
5. Man Of Steel 3D ( egendary/Warner Bros) Week 3 Runs 4 131 Friday $5.9M Weekend $20.0M Est Cume $249.8M
Maybe too stiff box office competition for Superman right now continuing into the Fourth Of July holiday.
6. This Is The End (Columbia/Sony) Week 3 Runs 2 710 R Friday $2.5M Weekend $8.3M Cume $74.3M
7. Now You See Me (Summit/Lionsgate) Week 5 Runs 2 564 PG13 Friday $1.7M Weekend $5.5M Cume $104.7M
8. Fast Furious 6 (Universal) Week 6 Runs 1 550 PG13 Friday $705K Weekend $2.3M Cume $233.2M
9. Star Trek Into Darkness (Paramount) Week 7 Runs 1 035 PG13 Friday $535K Weekend $1.9M Cume $220.3M
10. The Internship (New Regency/Fox) Week 4 Runs 1 008 Friday $415K Weekend $1.3M Cume $41.6M
For more estimates listed by title see box office results here...Editor in Chief Nikki Finke tip her here.
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