NBC The bikini bridge appears to be the Internet's latest way of ensuring that women hate their bodies. The thigh gap of 2014 if you will.
It also appears to be a hoax brought to us by bored users of 4chan an image based message board.
For the uninitiated there are three key elements to building a bikini bridge you're wearing a bikini you're lying down and your hipbones are protruding past your stomach. (It could be argued that the key structural element of the bridge is gravity rather than thinness but whatever.)
Users of the message board site 4chan have joined forces to make the bikini bridge a thing bombarding social media with with bikinibridge which has been tweeted nearly 3 000 times in the last two days.
This is definitely not the first time that the 4chan/b/board has done something like this around this time last year /b/boards created CuttingForBieber a social media campaign encouraging true fans of Justin Bieber to self harm in response to photos of the singer smoking pot.
As a media hoax it's kind of working this morning The Daily Mail posted about it and Cassey Ho a popular fitness blogger fell for it last night on Twitter http //bit.ly/19ThuGM.
Because the disturbing thing about the bikini bridge is as far as body hating obsessions go it seems completely plausible says health blogger Katie Lowe.
Trouble is hoax or not putting the phrase into common use is damaging because many people who come across it won't realize it's not real Lowe said on Twitter. Even if the bikini bridge is a hoax we should probably burn the thing down. Just to be safe.
(Copyright 2014 NBC Universal All Rights Reserved)
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